Published by The Guardian
With under a week until the Big Help Out begins, data shows that volunteering is at a historic low.
Ed Mayo, Chief Executive of Pilotlight, which assists charities to succeed, questioned whether a short-term drive like the Big Help Out could turn the volunteering crisis around.
“We need to change the social norm around volunteering,” he said. “Research proves that a one-off event can’t do that: it requires long-term targeting of the public over many years.”
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